Marketing and Management Club, real world experiencePosted: March 2, 2012
Did you know that Lasell College has a marketing and management club? The club has existed on campus since the beginning of the Fall ’11 semester. The club was started by myself, Anthony Liberatore, along with Amy Alessi, Jonathan Klippert and Justyn Loguidice. The four of us have taken the role of president, vice president, secretary, and treasurer, respectively.
The main goal of the club is to provide students with a forum for expanding their business knowledge through real world experience. By connecting with local businesses the club hopes to achieve this goal.
The club itself consists of about 12 active members and so far we’ve been able to visit two local businesses. Our first trip was to the integrated marketing and design firm, Continuum, LLC., located in West Newton, MA. The event was well-planned as club members sat in on a presentation conducted by one of the company’s senior copywriters. The club also got the chance to take a complete tour of the overall agency and meet with key employees from each department.
Our second trip was to the local advertising agency, Full Contact Advertising, LLC., located in South Boston, MA. This trip was equally as successful, as group members were once again exposed to a group of business professionals who were willing to give us an inside look into how their industry works.
Full Contact Advertising works with companies such as ZipCar, Cumberland Farms, and Stride Rite. Throughout our visit, the club was able to to see an array of different campaigns that the agency has put together for those clients. The work ranged from traditional print advertising, to more innovative forms of advertising.
Currently, the club is in a transition stage, as all four of the current officers will be graduating in May. Beyond that, the club also has a new co-advisor, Professor Loredana Padurean, who recently started a Facebook page for the club and has big ideas for the future.
The next club event will be occurring on Tuesday, March 6 in Yamawaki Auditorium, as an employee from the digital marketing agency, Boston Interactive, will be talking about current marketing trends and career paths within the industry.
For more in formation feel free to contact Amy Alessi at Aalessi@lasell.edu.