Popular clothing brand under firePosted: March 23, 2012
This week, the popular clothing store Abercrombie and Fitch is under fire for a fake website that has been put up not by them. The website features a mass amounts of the clothing store’s products on their site, with a twist. One pair of cargo brown pants, that were posted on the website, had a racist title to them. The company has released many statements claiming that the website was not published by them, and they are working hard to find the culprit and bring them to justice.
Founding in 1892, Abercrombie and Fitch serves to consumers aged 13 to 22, and has 300 stores in the United States. The American retailer carries an array of casual clothing. The company also has many other brands, that have branched out into their own stores, expanding the Abercrombie brand.
Today, people are shocked to what has happened with the fake websites. Bosses of the company are shocked and disgusted, and promise that the website will be taken down. The company realizes that this stunt will have a negative effect on their brand, and they are keeping people updated with their progress on stopping this website.
This isn’t the first time that the company has been under fire for a racial issue. In 2004, the company was speculated of being racist, for their lack of diversity in their advertisements. Also in that year, Abercrombie was sued for hiring only white workers, and not African American.
The brand itself is expanding, causing a rise in popularity. Along with the abundance of Abercrombie and Fitch stores open, they also own other successful stores including Hollister, Abercrombie kids and Gilly Hicks. Stores have also gone international, opening stores in places such as Europe, Asia, and Latin America.
A representitve for the company has told TMZ, “”We do not condone racist language. This is a counterfeit website and we have initiated legal proceedings to shut it down.” Even though the company is working hard to promote that they are not behind the fake website, it has not been taken down yet.