New Management, Same Goals
By Ryan Scerra and Anthony Carnevale
In 2004, Lasell College Radio (LCR) opened up and created a new playground for communications majors to get creative with. LCR has expanded tremendously from when it was just a small unknown college organization. The growth of this group has taken much time and effort from the staff, and it finally seems to be reaching new heights in publicity.
Much of this publicity is coming from the revival of their social media networks and constant on campus events from rappers, metal bands, dances, and contests. However, with time comes change, and LCR has some big changes coming as new station manager, Justin Miller, preps to take control of the club next semester.
Current station manager, Jay Gildea, has already been working tirelessly to create a larger online brand for LCR.
“Our whole social media profiles do need to be updated” stated Gildea, when interviewed by Rebecca Gooch and Kevin Paul last year for the same course Expanding with social media
Now with only a couple weeks left as station manager, Gildea must prep Miller with all of his last advice to help LCR retain its growing legacy. The biggest issue with LCR as of recently is they aren’t using their social media networks effectively. We recently sat down with Justin Miller for an interview to hear his opinion on LCR’s social media profiles.
“I am probably about 50% satisfied and 50% needs improvement. I don’t think the word has gotten out enough in the past about LCR,” Miller said.
Fortunately for LCR, the word has increased tremendously about their organization. Just recently a poll was put up on the LCR facebook page for who the fans wanted to see open for rapper, Mason, at the annual LCR marathon Monday concert series. In a matter of four days the poll received 1,323 votes.
“We expected like 200 votes at the most for this poll” said Gildea, “When we saw the results we were blown away.”
On the Wednesday that the poll went up, the LCR facebook page had only 137 likes. Four days later it reached a new staggering amount of 363 likes. While most don’t find 363 likes a staggering amount, this is an enormous boost in motivation and publicity for the LCR organization.
“Never did we think that this poll would draw in the amount of people that it did” added Miller, “it’s giving us an idea of how we should start changing up our methods of promoting through social networking sites”.
This poll even brought some money in for charity. A random poll voter, Yoseph Elfakahany, stated on the LCR page, “Vote for interstate Flamez. For every vote that Flamez gets, $1 will be donated to the American Cancer Society”. Sure enough Elfakahany posted a picture and he donated $375 to the American Cancer Society.
While the LCR Facebook page seems to be flourishing, the rest of their social media seems to be dying. LCR has a http://www.youtube.com/user/lasellcollegeradio, a blog, a myspaceand a twitter handle. All of these get a minimal amount of attention and use.
We spoke with LCR’s social media manager, Bruce Martin, on the minimal amount of attraction. “It’s hard getting a new Twitter account off the ground and noticed. When we created this account we weren’t sure about how successful it would be.”
Unfortunately, the newly created account only has 74 followers and 86 tweets. How can the Facebook page be so successful and the Twitter account be so unsuccessful?
Perhaps it’s the lack of tweets. Martin thinks it’s the lack of LCR staff involvement as well. “A lot of the DJs get lazy and tend not to promote LCR’s social media pages. Everybody has Facebook which makes sense that the Facebook page is doing so well. Not everybody has a Twitter account though. Even if they do, not all of our DJs go out of their way to tell people to follow us on Twitter.”
Miller agrees with this as well. “I would really like to see more posts on the Facebook page by staff members. It gets neglected quite a bit by a lot of the staff.”
Maybe the reason for the lack of social media success is due to minimal staff promotion. However, things may change when next semester comes around. A brand new, state of the art, radio station is being built in the new renovated cafeteria, slated to open next semester.
“There will be three glass windows and four speakers outside the station in the cafe. People are going to recognize us more. People will be seeing what were doing. People don’t want to take the time now to see what’s happening” said Miller.
This new radio station may open up new windows of promotion for the LCR organization. People will like the new fancy radio station and will be curious of how it works and what it’s all about. They may even be tempted to check out the LCR website. This could be a pivotal moving point in making LCR widely noticed by more than just Lasell students. According to Miller, LCR is also planning on collaborating with the newly created organization, Lasell College TV (LCTV). LCTV and LCR working together effectively could create great opportunities for more promotion and bigger events.
The future is looking quite bright for the expanding LCR. When asked about the use of all LCR’s social media websites in the future, Miller explained, “I would definitely like to utilize the YouTube channel more. We only have one video on there. I want to revive the blog and myspace page but they are a dying media. People wouldn’t check them, it isn’t appealing to people anymore. I don’t really see them being a big part of our promotions in the future. However, I see big things happening with the Facebook page and we’ll definitely work on making the Twitter page more interactive with DJ’s and fans.”
LCR’s mission statement states, “Our programming is chosen and produced by the students and is aimed to serve Lasell College students, employees, families and friends with relevant information and entertainment that reflects the needs of academia and community.”
At the end of the day, this is an organization of extremely talented and hard-working students trying to make a name for themselves through their passion of radio production. While work is still needed with their social media networks, take into consideration that this is still a very young organization.
With time comes change and with change comes improvement. Each year LCR learns more and more about what they can do in order to be successful. Gildea has left a great legacy FOR LCR and is hoping that Miller can take the stage and make things just as good, if not better.
LCR just has to learn from their mistakes and learn utilize their social networking sites to their full potential. Once one can conquer social media, then one can conquer the world… Almost.
You can contact LCR or the manager of the station, Brian Wardyga, at their contact page
Legendary 60 Minutes interviewer Mike Wallace died April 7, 2012. Wallace, whose career spans six decades, was 93 years-old. Wallace was a legend in the his profession, and made 60 Minutes a must watch for years. The news of his death has sparked an outbreak of several politicians and journalists paying their respects to Wallace via social networking. Of these posts some include ones from Anderson Cooper, Ann Curry, and Robin Roberts.
Wallace served as a reporter until 2008 when he received heart surgery. Wallace was the first person hired in 1968 for first 60 Minutes staff. The show however was not a favorite right away. It was not until 1977-1978 that the show reached the Top 10 and was a staple for years. Wallace was the face of the show for many of those years. It wasn’t until 2001 that the streak in the Top 10 was broken.
60 Minutes is credited with being a founding father in the surprise interview. Wallace was known best in his interviews for his “follow up” questions. He is also known for his tough interviews with Richard Nixon’s first aide John Ehrlichman during the Watergate scandal, and with his remarks to Barbra Streisand.
During his long career Wallace was the recipient of 21 Emmy awards. During his career, although it is known for his time with CBS, was not all. He also spent time as a game show host in the early part of the 50’s. He also did interview work for ABC in the 50’s. Wallace started his career at CBS in 1951, but it was not until 1963 that Wallace became a full-time newsman on CBS. Wallace was born on May 9, 1918 in Brookline, Massachusetts. He began his career in the 1940’s. He was also married four times in his life. His current wife, along with his son, stepdaughter, and stepson are still alive.
By Anthony Carnevale
America was taken back by the sudden death of musical icon Whitney Houston. Houston’s unexpected death came on February 11, 2012. Houston had struggled with a highly publicized use of cocaine. She had been in the news several times for cocaine use with her then husband Bobby Brown.
CNN reports that Houston’s body was found face down in her hotel bathtub, with only 12 inches of “extremely hot water.” The autopsy showed that Houston’s drowning had been due to “effects of atherosclerotic heart disease and cocaine use.” The Los Angeles County autopsy was cut short in details about the singer’s death. CNN acquired the help of addiction medicine specialist, Dr. Drew Pinsky. Pinsky implied that Houston could have surcome to a seizure due to the use of cocaine. She could have also been combined with alcohol and another prescription drug.
Pinsky said, “To me, a sudden drop off in the Xanax level, a drop off in your alcohol consumption, add cocaine, that’s a recipe for a seizure”and “Somebody who’s now upside down in a bathtub could easily seize and drown.” An empty bottle of Xanax and empty beer bottles were found in her hotel room. Due to Houston being found face down in hot water, multiple minor burns were found on her face. Also, in the autopsy signs of minor heart disease were found, but it was said that it was not a contributing factor.
When blood was drawn from Houston during her autopsy traces of cocaine were found in it. It was determined that Houston used cocaine moments prior to her death. A spoon was found with white powder along with a piece of paper rolled up in her hotel bathroom. Traces of cocaine were also found on her bathroom counter, drawer, and at the bottom of her mirror. Several prescribed pill bottles were also recovered in her room.
Besides cocaine, a test indicated that marijuana, Xanax, Flexeril, and Benadryl were found in her system. The last time that Houston was seen alive was by her personal assistant. She was seen in her hotel room at 3pm. When her assistant came back to get Houston at 3:35 pm, who was supposed to be getting ready for a Pre-Grammy party, Houston was found face down in her bathtub. Houston was not moving. Paramedics were called and arrived 10 minutes later. By 3:55 she was pronounced dead.
Whitney Houston was well-known for her soulful voice and recognized most for her hits “I Will Always Love You” and “I Wanna Dance With Somebody.” She was a multi-platinum recording artist and actor. Houston has sold over 170 million records. Houston’s funeral was broadcast live on CNN, and viewed by several millions. Several artists such as Jennifer Hudson, have done tributes for Whitney. America was stunned by her unanticipated death, and it is sad to see that her publicized “demons” contributed to her untimely death.