A new kind of TV
By Zachary Gray and Will Henry
New TV is a non-profit organization dedicated to providing the Newton community with a base to communicate news, opinions, and information through a local platform. Located on 23 Needham St., in Newton, MA, New TV also provides the community training with the latest media technologies.
New TV was established in 1991 to provide Newton with independent public access television. With the station’s growth in size, popularity, and demand, New TV expanded its channels to its current lineup of community, education, and government. In 2006, the station moved from its original location on Lincoln Street to its current, modern facility on Needham Street.
The general purpose of New TV is to provide the town of Newton with news taking place inside and surrounding the town. Another purpose of New TV is to provide entertainment to the station’s viewers via station programming. New TV also films various sporting events taking place in Newton schools and colleges. Both paid staff and interns film the games and provide play-by-play. Other filmed events include Newton school plays and town hall meetings.
Robert Kelly is the executive director of New TV. He handles a majority of the business movements of the company and over sees the staff members that work under him. Andrew Eldridge has been the media specialist for New TV since August of 2007. Whether it’s behind the scenes on set, updating the website, or anything having to do with technology, Andrew is the guy. He’s also involved with some of the marketing for New TV.
Shelly Kamanitz is the marketing director for the Newton-based non-profit. She has been part of New TV for a little over a year. Shelly’s responsibilities include writing press releases, marketing the New TV brand, sending emails to those who subscribe, and putting together newsletters. She was also in charge of redesigning the logo for the company.
Andrew and Shelly work together on nearly every project, thus they share an office. A large amount of their work deals with the website, which was launched on August 3 of 2011. New TV’s previous website wasn’t very functional and was only accessible by one person. Andrew took a majority of the work in creating and updating the current website.
With a new and updated website, New TV looks to expand on its number of online viewers. “We are actually in the process of doing a ‘phase 2’ of our website, which will involve a mobile site,” said Shelly. “The server that currently supplies our video is going from Flash to HTML 5, which will allow us to put it on a mobile site. This would allow viewers to watch video content on their iPhones.”
New TV not only shares videos through its channels and website, but also through Vimeo. The organization’s Vimeo channel has 163 videos, ranging from pilot episodes of its new series “The Folklorist” to town meeting and interviews. New TV currently does not have a YouTube channel, but there are talks about creating one for the organization’s education channel.
The main forms of social media New TV uses are Facebook and Twitter. The Facebook page was created on April 28, 2010. The page has 270 likes, and features stories and videos related to the Newton community. Andrew’s strategy to gain more viewers is to tag businesses and places that are mentioned in different stories. Furthermore, New TV’s Facebook likes many local businesses and pages to keep up to date with current events. New TV’s Facebook is directly linked to its Twitter handle, which has 183 followers. Whatever is posted on the Facebook page is also tweeted. Andrew and Shelly try to limit the number of posts to one a day, so followers don’t feel spammed whenever they log on to their respective social media sites.
Although most of the focus for New TV is on the programming and website, Shelly and Andrew both agree that social media is a necessary tool when it comes to promotion and marketing. “Last year was kind of like a rebirth of New TV with the new equipment, new classes, and new shows,” said Shelly. “As we add all of these features to our organization, we’ll be using social media a lot more to broadcast it. I definitely think it’s important and its something we need to expand upon.” As for expanding New TV’s social media, Shelly and Andrew agree that branding can only go so far; there has to be interesting material to grab people’s attention.
One of New TV’s main goals is to increase viewers. Social media is a fantastic tool to gain the attention of potential followers, and Shelly wants the most possible for the organization. “I don’t want 100, 200 likes,” said Shelly. “I want hundreds of likes, maybe even thousands.”
If there were any suggestions concerning social media and promotion for Andrew, Shelly, and New TV, it would be a couple things. First, the Facebook and Twitter pages could be promoted within programming. For example, the credits after a program could feature the web-address for New TV’s pages with the phrase “Like us on Facebook” after it. This could bring more viewers to the social media pages, thus receiving more likes, followers, shares, etc. Secondly, the Twitter page could feature posts separate from those on Facebook. A person who uses both Facebook and Twitter may only follow one outlet because they both generate the same information. Furthermore, the use of hash-tags would make New TV appear in searches on Twitter, thus gaining more followers.
The suggestions are minor, but would be key in gaining more interest both online and on-air. For the past 20-plus years, New TV has provided a platform to the Newton community for opinions, news, and information. Perhaps in these next 20 years, it can gain many more viewers and followers who can enjoy the benefits of New TV.
By Rebecca Gooch
The process of being a college student is very stressful. Many students can relate on the main stress factors of attending college, the most prominent issue for many is finding the funds and working out getting someone to co-sign their loans. Following close behind are the common stresses of a full class load, many assignments and group projects to complete and trying to do all of these things while having a part-time job or internship.
However, on top of these factors, another has been added. Parking Fines.
At Lasell College, students are given the opportunity to have their car on campus if desired. The fee to obtain a parking permit on campus for one semester is $265 and $530 for the year. Because of construction at Lasell, parking has temporarily been limited on the far side of campus between Butterworth Hall, Bragdon Hall and Campus Center. To help this issue, Lasell created available parking at the Riverside T stop for a reduced $150 per semester and $300 for the year. If you are a commuter, only $50 per semester and $100 for the year is asked of you.
“I have paid for parking at Riverside this semester,” says Lasell Junior Jordan Petri. “But it is such a hassle to even get to my car because the shuttle schedule posted never seems to be correct and never on time. I think they need to make more frequent stops to Riverside especially during the day when people are trying to get to their cars instead of CVS.”
Students who have parking permits on campus often find that the lots are full and when they park elsewhere, in lots that clearly have available spaces, they receive a Lasell parking ticket of $25.
“I was assigned to Riverside parking then was moved to Holt,” said Lasell Transfer Student Dan Hodgetts.” Whenever I went to park in Holt it was completely full because too many permits had been given out for that lot.”
Personally, I think that Lasell’s parking permit fees are a bit high as well as parking ticket fines. It is cheaper to park on the streets that surround Lasell College. Although some students issues with parking tickets have been resolved if you are lucky enough to talk to always helpful Maria Nunes, others aren’t so lucky. Students should not have to worry about parking fines when more importantly their college career needs to be focused on. This issue has been prominent for years and seems not to have changed.
October is Breast Cancer Awareness Month. In acknowledgment of this month, Lasell College Woman’s Soccer Team will be hosting their second annual event, “Play 4 the Cure.” This event was created in honor of the members of the Lasell woman’s soccer team who have been affected by loved ones battling breast cancer. Specifically in honor of Maria La Francesca, mother of head coach Vito La Francesca, Lasell Lasers will naturally sport pink jerseys.
All proceeds will be donated directly to the Massachusetts General Hospital’s Gillette Center for Breast Cancerin Boston, MA. “Play 4 the Cure” is excited to conduct two main interactive fundraisers that will keep fans involved in the game as well as give them a chance to participate. Before the game starts fans can take the opportunity to attempt to score a penalty shot on one of the team’s goalkeepers after making a donation. Fans or any willing participants will also have the opportunity to sponsor the team. Participants who sponsor the team will pledge a donation amount per goal that the Laser’s score throughout the game.
“Play 4 the Cure” will compete against Greater Northeast Athletic Conference contenders St. Joseph’s College of Maine on October 15th on Taylor Field at 12 p.m.
Lasell College Woman’s Soccer Team currently holds an undefeated season. Students, faculty, alumni and community members are all encouraged to attend, “Play 4 the Cure” and support a good cause as well as our woman’s soccer team!