A new kind of TV
By Zachary Gray and Will Henry
New TV is a non-profit organization dedicated to providing the Newton community with a base to communicate news, opinions, and information through a local platform. Located on 23 Needham St., in Newton, MA, New TV also provides the community training with the latest media technologies.
New TV was established in 1991 to provide Newton with independent public access television. With the station’s growth in size, popularity, and demand, New TV expanded its channels to its current lineup of community, education, and government. In 2006, the station moved from its original location on Lincoln Street to its current, modern facility on Needham Street.
The general purpose of New TV is to provide the town of Newton with news taking place inside and surrounding the town. Another purpose of New TV is to provide entertainment to the station’s viewers via station programming. New TV also films various sporting events taking place in Newton schools and colleges. Both paid staff and interns film the games and provide play-by-play. Other filmed events include Newton school plays and town hall meetings.
Robert Kelly is the executive director of New TV. He handles a majority of the business movements of the company and over sees the staff members that work under him. Andrew Eldridge has been the media specialist for New TV since August of 2007. Whether it’s behind the scenes on set, updating the website, or anything having to do with technology, Andrew is the guy. He’s also involved with some of the marketing for New TV.
Shelly Kamanitz is the marketing director for the Newton-based non-profit. She has been part of New TV for a little over a year. Shelly’s responsibilities include writing press releases, marketing the New TV brand, sending emails to those who subscribe, and putting together newsletters. She was also in charge of redesigning the logo for the company.
Andrew and Shelly work together on nearly every project, thus they share an office. A large amount of their work deals with the website, which was launched on August 3 of 2011. New TV’s previous website wasn’t very functional and was only accessible by one person. Andrew took a majority of the work in creating and updating the current website.
With a new and updated website, New TV looks to expand on its number of online viewers. “We are actually in the process of doing a ‘phase 2’ of our website, which will involve a mobile site,” said Shelly. “The server that currently supplies our video is going from Flash to HTML 5, which will allow us to put it on a mobile site. This would allow viewers to watch video content on their iPhones.”
New TV not only shares videos through its channels and website, but also through Vimeo. The organization’s Vimeo channel has 163 videos, ranging from pilot episodes of its new series “The Folklorist” to town meeting and interviews. New TV currently does not have a YouTube channel, but there are talks about creating one for the organization’s education channel.
The main forms of social media New TV uses are Facebook and Twitter. The Facebook page was created on April 28, 2010. The page has 270 likes, and features stories and videos related to the Newton community. Andrew’s strategy to gain more viewers is to tag businesses and places that are mentioned in different stories. Furthermore, New TV’s Facebook likes many local businesses and pages to keep up to date with current events. New TV’s Facebook is directly linked to its Twitter handle, which has 183 followers. Whatever is posted on the Facebook page is also tweeted. Andrew and Shelly try to limit the number of posts to one a day, so followers don’t feel spammed whenever they log on to their respective social media sites.
Although most of the focus for New TV is on the programming and website, Shelly and Andrew both agree that social media is a necessary tool when it comes to promotion and marketing. “Last year was kind of like a rebirth of New TV with the new equipment, new classes, and new shows,” said Shelly. “As we add all of these features to our organization, we’ll be using social media a lot more to broadcast it. I definitely think it’s important and its something we need to expand upon.” As for expanding New TV’s social media, Shelly and Andrew agree that branding can only go so far; there has to be interesting material to grab people’s attention.
One of New TV’s main goals is to increase viewers. Social media is a fantastic tool to gain the attention of potential followers, and Shelly wants the most possible for the organization. “I don’t want 100, 200 likes,” said Shelly. “I want hundreds of likes, maybe even thousands.”
If there were any suggestions concerning social media and promotion for Andrew, Shelly, and New TV, it would be a couple things. First, the Facebook and Twitter pages could be promoted within programming. For example, the credits after a program could feature the web-address for New TV’s pages with the phrase “Like us on Facebook” after it. This could bring more viewers to the social media pages, thus receiving more likes, followers, shares, etc. Secondly, the Twitter page could feature posts separate from those on Facebook. A person who uses both Facebook and Twitter may only follow one outlet because they both generate the same information. Furthermore, the use of hash-tags would make New TV appear in searches on Twitter, thus gaining more followers.
The suggestions are minor, but would be key in gaining more interest both online and on-air. For the past 20-plus years, New TV has provided a platform to the Newton community for opinions, news, and information. Perhaps in these next 20 years, it can gain many more viewers and followers who can enjoy the benefits of New TV.
By Will Henry
As the school year at Lasell College starts to come to an end, many people on campus don’t seem to realize that the Men’s Volleyball season is also starting to wind down, just like the school days.
This season for the Men’s volleyball team was a tough one for the players, Head Coach Tom Olson, and Assistant Coach Holly Kee. The team lost two veteran leaders on the court when Micah Aiou and Michael Harrington graduated last year. The team also lost their top kill scorer when would be junior Spencer Parker decided to transfer to UConn at the end of last year. The team faced even more trouble last semester when they lost their top assists leader, Andrew Glenn, mid-way through the semester. When the second semester began, even more trouble was awaiting the team and its coaches. Two of their players, Junior Harry Strobel and freshmen Davonte Johnson, failed academically and were suspended from playing with the team this season because of bad grades. Once all the dust had settled, the Men’s Volleyball Team consisted of only nine players, meaning there would only be three guys on the bench to help relieve the starters and to rotate onto the court for Coach Olson’s play schemes.
Not all hope was lost, however. Even though many of the players thought of this season as a rebuilding year, the team carved out a win loss record of nine and thirteen, which is somewhat impressive since the team this year is mostly made up of first year players under Coach Olson’s tenure, whether they are freshmen or transferstudents. Only three of the volleyball players, Team Captain Alex Mill, Chris Burns, and Matt Dionne, have played under Coach Olson.
Even though this season, might seem to be a step back to most people, the futureof the team next year looks even brighter. The players say that they have many new recruits joining the team next year and are looking forward to having Johnson and Strobel back on the squad. Trust me, there’s light at the end of this dark tunnel.
By Will Henry
Once every school year, during the last full weekend in the month of March, Lasell College holds an event for high school students that are interested in coming to the college next year. That event is call Lasell Day. Not only are there speeches given by the top students that are involved in each of the education departments the school offers, there is a huge feast with a display of many foods such as sandwiches, chips and dip, and multiple kinds of beverages for the possible students to choose from to help persuade them into choosing Lasell as their college destination.
But speeches, food, and drinks are not the only things that take place during Lasell Day. The Lasell men’s and women’s lacrosse teams took the field during Lasell day to show students the valueof the Lasell Athletic Department. The women’s team played first against the Anna Maria Amcats and showed a tour of strength and force as they routed their opponents with a score of 21 to 1. Next up was the Men’s team up against the Norwich University Cadets, a military school that most likely considered themselves as proud and great a program as Lasell. The Lasell men’s team showed the same kind of strong and tenacious play as the women did before them, and sent the military men back to their boot camp right after defeating them to a score of 8 to 5. The lacrosse teams did not disappoint their athletic program that day and probably encouraged a couple of lacrosse playing high school students to join their ranks next school year.
As you can see, Lasell Day isn’t just about the speeches or the food and drinks. Its also about the Athletic Department and the students that represent our school through sports.
By Will Henry
March 3, 2012 Lasell College Men’s Lacrosse team took to the field next to The Rockwell and Forest dormitory buildings. That field is known to the Lasell student population as Grieller Field and the Men’s lacrosse team was determined to walk off of it as the victors of their match against Nichols College. For this wasn’t just any plain, old Lacrosse game, this was the home opener game for their sport and they knew that a victory over the rival team would start the season on a positive note and set a very positive tone for the rest of the season, even though this team they were facing was not a rival team from their Conference, the Great Northeast Athletic Conference.
Lasell entered this game and season with great promise and showed how tough of a team they were through tough resilience and a fighting spirit by winning the game to a score of 10 to 7. Three of the Lasell lacrosse players, Jake LaMorte, Dylan Gray and Ladson Shaello-Johnson, all recorded two goals apiece through the four fifteen minute halves that made up the time period of the game.
Lasell definitely faced uncertainty in the goalie position entering the game that weekend because Don Berube, who was given the opening day starter job in the net, is new to Lacrosse Coach Tim Dunton system seeing that this is his first year with the team. Berube performed well in the first half of the game by allowing only one shot get past him and into the net. During the second half however, things almost turned ugly for Lasell. Nichols was somehow able to score five more goals during the final eight minutes where the Lasell defenders began playing lock down style defense that they showed in the first half of the game and allowed only one goal from that minute on.
With the first game underway, and an exciting one at best,The Lasell Men’s lacrosse team looks forward to the rest of their season, planning to play and progress the same way they did Saturday afternoon.
To read more about this game click here
By Will Henry
Last Saturday at 1pm, the Lasell College Men’s Lacrosse team took to the field next to The Rockwell and Forest dormitory buildings. That field is known to the Lasell student population as Grieller Field and the Men’s lacrosse team was determined to walk off of it as the victors of their match against Nichols College. For this wasn’t just any ordinary Lacrosse game, this was the home opener game. The team knew that a victory over the rival team would start the season on a positive note and set a very positive tone for the rest of the season. Even though Nichols College is not a rival team from the GNAC Conference (Great Northeast Athletic Conference).
Lasell entered this game and season with great promise and showed how tough of a team they were through tough resilience and a fighting spirit by winning the game 10 to 7. Three of the Lasell lacrosse players, Jake LaMorte, Dylan Gray, and Lads Shaello-Johnson, all recorded two goals apiece throughout the four fifteen minute halves.
Lasell definitely faced uncertainty in the goalie position entering the game that weekend. Don Berube, who was given the opening day starter job in net, is new to Lacrosse Coach Tim Dunton’s system, who is in his first year as the head coach. Berube performed well in the first half by allowing only one goal. During the second half however, things almost turned ugly for Lasell. Nichols was somehow able to score five more goals up until the final eight minutes of the game where the Lasell defenders began playing lock down defense that they had shown glimpses of in the first half. The defense only allowed one goal from that point on.
With the first game under their belts, and an exciting one at that, the Lasell Men’s lacrosse team looks forward to the rest of their season. Planning to play and progress the way they did that same Saturday afternoon.
By Will Henry
Lasell College on Thursday night it’s Shamrock Slam. This is an event hosted by Lasell College Radio (LCR) to help celebrate and bring in St. Patrick’s Day.
Last year, this event was held for the first time in Lasell College history as a test sample to see how the students would react to it. The event was a success as more than two hundred students took part, partying the night away. LCR is hoping to expand that by making this year’s event more exciting.
There is a prize to be given out to the top three students that are dressed the most in green colored garb, whether it be clothing or any other kind of accessories. They will be awarded home court Boston Celtic’s tickets for a game this season. That’s a far lucky the leprechaun leap from the measly, cheap, plastic toys that were awarded last year for the best outfits.
Another big addition to this year’s Shamrock Slam is the pizza from Domino’s. Brian Wardyga, faculty advisor, and Jay Gildea, radio station manager, got Domino’s as a station sponsor. How great of a deal is that?
Admittance to this event is free but you must present a student ID in order to enter, which sadly means no friends outside of campus are allowed. The doors for this event open at 9p.m. in the student center and the event runs until midnight. There will be no admittance after 11p.m. so if you are planning to attend show up before early to get in.
By Will Henry
On Tuesday the 21, the Lasell College Men’s Basketball team will face judgment day, or the first round of the GNAC (Great Northeast Atlantic Conference) playoff rounds. The men’s team has entered the playoffs as the third seed with a three way tie between them, Emmanuel, and Johnson and Wales (RI). Each of the three teams have a GNAC record of 11 wins and 7 losses and an overall season record of 12 wins and 13 losses.
The team will play Emmanue at Lasell at 7p.m. Lasell gained home court advantage over Emmanuel for the game tonight due to a victory over Norwich University up in Northfield, Vermont. During this game, Lasell guard/forward Sean Bertanza passed the 1,000 career point mark by sinking his only three point shot early during the second half of the game and finished with a total of 19 points. Guard Arthur Alexander led the lasers in scoring with a career high of 27 points and by going an impressive seven out of ten from the three point line. Seniors Javon Williams and Nate Disessa each finished with point totals of 20 and 3 points each for their final regular season games. To read more about this Lasell Men’s basketball victory, you can visit the school’s sports website.
The team knows that this could be the last “hurrah” for certain players. Both Williams and Disessa are graduating at the end of the school year and they will be missed as players and classmates, and not to mention dear friends to many of the students here on campus. The entire team will surely be committed to win for these two, knowing that they won’t get another shot at it as college athletes.